We met Alethia during her time at Best Ugly Bagel in New Market, while doing some alterations to the menu. She asked if we’d like to sign and brand a new cafe that her and partner Jamie were working on opening.

We talked about a classic diner sort of thing, complete with gold leaf glass signage and unique illustrations incorporated into the logo and printed menus.

So here are some pics of what became Hare and the Turtle. They make the best cinnabuns we ever tasted!

23ct water gilded glass sign. This custom lettering for the logo was created in Illustrator and was used for the paper pattern to work from.

Mirror gold with matte through the center.

The diner look and feel was carried through to our illustrations and design of the printed menus. These were Risographed by Inky Palms

Hand-painted Way-finders in 1Shot black Sign Enamel.

Old School green chalk board, custom made and hand-painted with removable chalk markers.